Right, so you’ve heard lots about how Facebook is crucial if you own or run an actual business, but just what exactly will you be using it for? How might you make it give benefit to your business? Just how do I get likes and page views to the pages? We get asked these particular questions all of the time, for that reason we have decided to pool our practical experience and create a write-up that can maybe give the answer to all your questions!
Why do I have a Facebook Profile page?
Facebook is a wonderful advertising tool that you may make use of to spread word of your company, it is basically word of mouth marketing, except on a large scale. If you think about it, a good number of your own buyer base is going to have a Facebook account, so if you don’t currently have a Facebook profile you’re losing a good chance to interact with them. Not only to promote to them but also for buyers to seek advice about products and services you produce.
Word of Mouth
Word of mouth is well known for being the most beneficial type of promoting, happy consumers advise their buddies and they order from you as well!
So everyone knows word of mouth marketing is ideal for your company, however did you know Facebook is simply word of mouth marketing but on an enormous scale. Your customers can inform their close friends about you without actually meeting up with them! When they ‘like’ your company profile page then all their associates find out this on their news feed.
If you don’t have a Facebook presence your own word of mouth marketing could possibly be very hard to manage, you don’t know what your prospects are saying about you and who they’re telling. Take for instance if a potential client has an issue, they can send you an email, this means only you and sender are aware of the conversation. If however the potential client raises a question on your timeline you, pretty much all your actual ‘likes’ and also all the senders buddies may see the connection and you may well win a good deal more prospect from this simple interaction. So we recommend you motivate your potential customers to ask questions or even leave testimonials on your Facebook timeline
The smartest thing about Facebook is the fact that people rely on their friend’s suggestions a lot more than a random advertisement they have seen, therefore they see a friend likes a small business they are likely to go and take a look!
Location
For those who have a fixed venue that customer visit frequently, like a saloon or retail outlet, then you definitely must make use of Facebook places.
What is Places?
This is where shoppers ‘check-in’ to your location, and update all their pals where they have been and what they actually did there. Individuals may already be carrying this out for your company but you’re not aware of it.
How Can I Get More Check-in?
A dependable solution to get consumers to check into your location would be to offer perks. Gifts range from a physical item or simply a competition admission, the last option is easily the most popular with our clientele.
By way of example, if you run a café you can actually set up several signs, and basically request visitors to check in; in turn you provide these people 20% off their order. If you have a hundred and fifty people in your café over a weekend and 25% of people check in, that means more or less forty individuals have told their drinking pals about your company. Typically individuals have around two hundred friends this means your company has actually been seen by about 8000 people in one week-end!
This really is potential exposure for your enterprise so you know you really should do this, don’t you?
Adverts
If your target is to use Facebook to gain new purchasers, in that case Facebook Adverts must be an important part of your own marketing mix. You could literally, within minutes, reach out to your potential customers, with extremely relevent and useful ads, which are normally significantly less expensive compared to conventional forms of advertising, for example leaflets or billboards.
The number one problem with old fashioned marketing and advertising methods is the fact that you aren’t showing your potential clients the ads, you are displaying to everybody! Therefore for instance with a billboard the only people who notice the advertising are the people who walk past, you are paying out to present to individuals who don’t actually plan to order your product or service. With Facebook advertising you can micro target your own prospective consumer base so only they see your advert, this means you only pay for the right people to see your advert.
So let’s check out a good example, if you’re a golf course based near Manchester and you want to get more visitors playing on your course, it’s possible to create an ad campaign that targets solely males, aged between 35-45, that play golf and also live within 25 miles of Manchester, only individuals who fall under that demographic will see your ads.
Sound Communication
To get your existing clients to BUY FROM YOU MORE OFTEN, you need to get in touch with all of them.
Your current customers are probably using Facebook on a daily basis, therefore it kind of makes sense to talk to them right? However you will need to communicate in the right way, the majority of businesses make the mistake of selling to their fan base constantly. This doesn’t achieve any-thing it simply leads to irritation and they will unlike you!
So many businesses promote their deals, for example, “20% coffee if you buy a meal deal” and just keep duplicating it again and again. This is simply junk so people will just ignore it, so you don’t get any exposure; for the best results you’ve have to think outside the box. Always remember Facebook is a two way chat, ask questions (who’s ready for an espresso?) this will likely get people communicating with your company timeline and their mates will see it!
Facebook is an excellent method to keep in touch – and you don’t need to just use text, you can utilize pictures and video clips too.