How Can Facebook Help Your Business?

Right, so you’ve heard lots about how Facebook is crucial if you own or run an actual business, but just what exactly will you be using it for? How might you make it give benefit to your business? Just how do I get likes and page views to the pages? We get asked these particular questions all of the time, for that reason we have decided to pool our practical experience and create a write-up that can maybe give the answer to all your questions!

Why do I have a Facebook Profile page?

Facebook is a wonderful advertising tool that you may make use of to spread word of your company, it is basically word of mouth marketing, except on a large scale. If you think about it, a good number of your own buyer base is going to have a Facebook account, so if you don’t currently have a Facebook profile you’re losing a good chance to interact with them. Not only to promote to them but also for buyers to seek advice about products and services you produce.

Word of Mouth

Word of mouth is well known for being the most beneficial type of promoting, happy consumers advise their buddies and they order from you as well!

So everyone knows word of mouth marketing is ideal for your company, however did you know Facebook is simply word of mouth marketing but on an enormous scale. Your customers can inform their close friends about you without actually meeting up with them! When they ‘like’ your company profile page then all their associates find out this on their news feed.

If you don’t have a Facebook presence your own word of mouth marketing could possibly be very hard to manage, you don’t know what your prospects are saying about you and who they’re telling. Take for instance if a potential client has an issue, they can send you an email, this means only you and sender are aware of the conversation. If however the potential client raises a question on your timeline you, pretty much all your actual ‘likes’ and also all the senders buddies may see the connection and you may well win a good deal more prospect from this simple interaction. So we recommend you motivate your potential customers to ask questions or even leave testimonials on your Facebook timeline

The smartest thing about Facebook is the fact that people rely on their friend’s suggestions a lot more than a random advertisement they have seen, therefore they see a friend likes a small business they are likely to go and take a look!

Location

For those who have a fixed venue that customer visit frequently, like a saloon or retail outlet, then you definitely must make use of Facebook places.

What is Places?

This is where shoppers ‘check-in’ to your location, and update all their pals where they have been and what they actually did there. Individuals may already be carrying this out for your company but you’re not aware of it.

How Can I Get More Check-in?

A dependable solution to get consumers to check into your location would be to offer perks. Gifts range from a physical item or simply a competition admission, the last option is easily the most popular with our clientele.

By way of example, if you run a café you can actually set up several signs, and basically request visitors to check in; in turn you provide these people 20% off their order. If you have a hundred and fifty people in your café over a weekend and 25% of people check in, that means more or less forty individuals have told their drinking pals about your company. Typically individuals have around two hundred friends this means your company has actually been seen by about 8000 people in one week-end!

This really is potential exposure for your enterprise so you know you really should do this, don’t you?

Adverts

If your target is to use Facebook to gain new purchasers, in that case Facebook Adverts must be an important part of your own marketing mix. You could literally, within minutes, reach out to your potential customers, with extremely relevent and useful ads, which are normally significantly less expensive compared to conventional forms of advertising, for example leaflets or billboards.

The number one problem with old fashioned marketing and advertising methods is the fact that you aren’t showing your potential clients the ads, you are displaying to everybody! Therefore for instance with a billboard the only people who notice the advertising are the people who walk past, you are paying out to present to individuals who don’t actually plan to order your product or service. With Facebook advertising you can micro target your own prospective consumer base so only they see your advert, this means you only pay for the right people to see your advert.

So let’s check out a good example, if you’re a golf course based near Manchester and you want to get more visitors playing on your course, it’s possible to create an ad campaign that targets solely males, aged between 35-45, that play golf and also live within 25 miles of Manchester, only individuals who fall under that demographic will see your ads.

Sound Communication

To get your existing clients to BUY FROM YOU MORE OFTEN, you need to get in touch with all of them.
Your current customers are probably using Facebook on a daily basis, therefore it kind of makes sense to talk to them right? However you will need to communicate in the right way, the majority of businesses make the mistake of selling to their fan base constantly. This doesn’t achieve any-thing it simply leads to irritation and they will unlike you!

So many businesses promote their deals, for example, “20% coffee if you buy a meal deal” and just keep duplicating it again and again. This is simply junk so people will just ignore it, so you don’t get any exposure; for the best results you’ve have to think outside the box. Always remember Facebook is a two way chat, ask questions (who’s ready for an espresso?) this will likely get people communicating with your company timeline and their mates will see it!

Facebook is an excellent method to keep in touch – and you don’t need to just use text, you can utilize pictures and video clips too.

MES: The path to intelligent manufacturing

The adoption of technology in the Manufacturing Industry has been slow, but steady. Technology adoption has been relatively faster when it has helped improve productivity, boost quality, and reduce costs. Industry CXOs are convinced that IT has a major role to play in manufacturing, but less than 30 percent of manufacturers have adopted Industry 4.0 technologies.[i] Now, with COVID-19 disrupting supply chains, manufacturers are being forced to examine virtualization and automation opportunities for their plants and MES in a bid to make them more resilient.

The problem is that many manufacturing organizations have created home-grown tools around Manufacturing Operations Management (MOM). These solutions cannot withstand the shock of COVID-19 type disruptions. They need to evolve into Smart Manufacturing systems. This is why, now is a good time to invest in full-fledged MES that leads to a connected, transparent, optimized and agile organization.

There are pockets in the manufacturing sector that appreciate the potential of MES. However, most are still improving their understanding of MES and how it can extract benefits across the supply chain.

At KONE, the Finnish engineering services organization known for its moving walkways and elevators, MES has been used as a starting point for its transformation to a digital factory. “MES is not only about tool implementation,” says Martin Navratil, Director, Manufacturing Network Development, who has been implementing MES at KONE for a few years now. “It is about the commitment of leadership and change management.”[ii] KONE embedded MES into its manufacturing strategy to access real time data while executing processes in their warehouse or during production on the shop floor. The availability of continuous data (during a shift, day-wise, week-wise, etc.) has improved efficiency and responsiveness to customer needs. Navratil says that MES has made an impact in four areas:

Driving collaborative innovation: MES is the foundation to bring digital competencies into the organizations by synchronizing the processes, tools, materials, equipment and people on a global scale.
Enabling a service mind set: MES connects geographically dispersed factories, putting an end to unsustainable and fragmented systems. The flexibility it provides supports a service mind set.
Building customer centric solutions: MES minimizes the cycle time and improves responsiveness. It also provides data to continuously drive a Lean and Six Sigma culture to improve quality.
Fast and smart execution: MES provides maximum transparency to customers regarding deliveries. Real time data is visually available to everyone, allowing the organization to put the customer at the center of the operations, reduce time to market and create customer trust.
MES places real time data into the hands of the organization, allowing it to become intelligent and exploit opportunities for faster improvement. Not only can supervisors monitor production during a shift (to achieve targets or improve asset utilization) but they can also transfer the granular data to other parts of the organization such as the maintenance and engineering teams for faster service response and to enable continuous improvement. The data also introduces great traceability, leading to excellence in delivery. “MES has brought many more opportunities to achieve better results,” observes Navratil.

For manufacturing organizations, MES is strategic to changing the way of working and to increase technological maturity – an essential pre-condition to the adoption of Industry 4.0 technologies. KONE provides an example of how MES can impact the organization and make it future ready.

Must Have Affiliate Marketing Tool Software Can Stop Affiliate Commission Thefts

You work hard for the money you earn and you are entitled to protect your source of livelihood. Affiliate commission thieves are some of the worst bunch around. They can cost online workers a great deal of money by forging and faking their URLS in order to siphon money from persons running legitimate virtual businesses. But you can stop affiliate commission thefts cold. And now is the time to do it.

By employing a Must Have Affiliate Marketing Tool you can prevent such thieves from using the company, website and brand name you’ve built up for, their own nefarious purposes. There is no reason to feel helpless whilst affiliate commission thieves profit unfairly from your work. Although it can be tricky and difficult to keep pace with persons committed to such dishonesty, having the right programs and software can do much to protect your interests.

The technology exists to protect your URL and the commissions you receive through it. It is important to remember that most cloak and redirect services are susceptible to scum-ware, which replaces your affiliate ID with another person’s. You can now redirect and have the web address bar mask your affiliate ID/URL to the human eye and scum-ware.

Long gone are the days of long URLs on your landing pages with the obvious affiliate tags. You can now employ tools that are more appropriate to securing and preserving the integrity of your site. It is now possible to cloak your long affiliate ID/URL yourself and thereby protect it from human theft and scum-ware theft. Through using such software your custom URL landing page will be able to be affiliated with your landing page and the web address bar will show your domain URL as such.

Mask and cloak your URL redirect and protect your hard earned commissions from Scum-ware commission theft right now. You have worked too hard to build up your online business to have someone come along and steal from you. Using the good, dependable, advanced software available will help you resist attempts to take what you have made and turn into a profit for someone else. Why continue to lose your hard earned money? You can prevent the exploitation of your website by those venal and nefarious enough to dishonestly use it for their own illegitimate commercial gain. Having the right software will help you do so.

Fortunately, finding the right software to help you protect yourself against affiliate commission theft is not that difficult. The place to begin your search is the worldwide web. The web will allow you to bring all of the various vendors which sell this kind of software to your computer screen. The web will also allow you to review the content, quality, and value of such vendors, so that you can determine whether to purchase their product or not. Using the web also enables you to find out the reputation of the vendor you’re thinking about working with. The vendor which has a proven record of delivering high levels of customer satisfaction is the one most likely to meet your needs and expectations.